Experience Design
Apple News: Vision Pro Concept
A speculative editorial experience designed to make spatial computing feel useful, intuitive, and human for older audiences.
Year :
2025
Industry :
Technology
Client :
Apple
Project Duration :
4 Weeks
To increase adoption of Apple’s Vision Pro among an older demographic, many of whom were hesitant to engage with new immersive technologies and uncertain of the headset’s relevance to their daily lives.
Creative Director: Patrick Chuka
Web Designers: Patrick Chuka, Tayo Gbemi
Strategy & Research: Tina Lawson, Sarah Smith
Campaign Development: Layol Haw, Bridget Timson, Olly Richardson
Data Analysis & Insights: David Powell
More Projects
Experience Design
Apple News: Vision Pro Concept
A speculative editorial experience designed to make spatial computing feel useful, intuitive, and human for older audiences.
Year :
2025
Industry :
Technology
Client :
Apple
Project Duration :
4 Weeks
To increase adoption of Apple’s Vision Pro among an older demographic, many of whom were hesitant to engage with new immersive technologies and uncertain of the headset’s relevance to their daily lives.
Creative Director: Patrick Chuka
Web Designers: Patrick Chuka, Tayo Gbemi
Strategy & Research: Tina Lawson, Sarah Smith
Campaign Development: Layol Haw, Bridget Timson, Olly Richardson
Data Analysis & Insights: David Powell
More Projects
Experience Design
Apple News: Vision Pro Concept
A speculative editorial experience designed to make spatial computing feel useful, intuitive, and human for older audiences.
Year :
2025
Industry :
Technology
Client :
Apple
Project Duration :
4 Weeks
To increase adoption of Apple’s Vision Pro among an older demographic, many of whom were hesitant to engage with new immersive technologies and uncertain of the headset’s relevance to their daily lives.
Creative Director: Patrick Chuka
Web Designers: Patrick Chuka, Tayo Gbemi
Strategy & Research: Tina Lawson, Sarah Smith
Campaign Development: Layol Haw, Bridget Timson, Olly Richardson
Data Analysis & Insights: David Powell