Nike’s "Liberté en Mouvement" (Freedom in Motion) campaign is a bold celebration of youth, movement, and the raw joy of sports in French Africa. Rooted in authenticity, energy, and the power of self-expression, the campaign will feature a monochrome base with subtle, under-saturated pops of color—symbolizing the vibrancy of youth while maintaining a sleek and timeless aesthetic.

This campaign embodies happiness, joy, and freedom, amplifying the spirit of young athletes and everyday sports lovers across French-speaking African countries. Whether it’s football in the streets of Dakar, basketball courts in Abidjan, or running through the bustling roads of Kinshasa, this campaign is about motion as a language of freedom.